COLLECTION OF INFORMATION ABOUT YOU
Active Information Collection.
We may actively collect Personal Information from you at various places on the Site. For example, this could happen when: (a) you fill out and submit online forms (such as forms requesting information we might need to consider you as a renter of one of our apartments or as a potential employee), (b) you pay us through the Site, (c) you participate in a promotion, sweepstakes, or other contest on the Site, (d) when you post to any interactive forum we make available on the Site, or (e) you submit a survey response or request an e-mail communication(s) through the Site.
Passive Information Collection.
We automatically collect certain information about activities on the Site (“Site Use Information”). This is done through third party services and includes, for example: (a) when and how often you come to each Site page and how long you stay, (b) what type of browser and operating system you use to view the Site, (c) the domain name of your Internet service provider and your computer’s IP address, (d) the URL of the prior website that you came from, and (e) what you “clicked on.” An IP address is a number that is automatically assigned to your computer whenever you access the Internet, and our web servers use that IP address to send the information your computer requests.
- We may also contract with third party advertising companies to display ads on our behalf across the Internet. To do this, they will collect anonymous information about your visits to our website and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements. These targeted advertisements may appear on other sites that you visit. This anonymous information is collected through the use of a cookie or pixel tag – industry standard technology used by most major websites. No personally identifiable information is collected in this process. To find out more about how advertising networks manage the privacy of information in conjunction with delivering ads online and how to opt-out of information collection by these networks please go to: www.youradchoices.com or www.networkadvertising.org. We do not operate or control these sites, and are not responsible for the opt-out choices available there.
- “Web beacons” assist in delivering cookies and help us determine whether a web page on the Site or an email has been viewed and, if so, how many times. Web beacons allow us or the party that set the web beacon to monitor and collect certain limited information about the viewer of the web page or e-mail message similar to the information collected by cookies, e.g., the type of browser downloading the web beacon, the computer’s IP address, the time the web beacon was viewed, and the URL of the page the web beacon comes from. We use web beacons to count visitors, to see how they use the Site, and other purposes. We may also include web beacons in e-mails to count how many e-mails (or particular articles, links, etc.) were actually opened after we sent them.
Site Use Information is often anonymous since it is not normally associated with you, and we may use it for many purposes, including: (a) system administration and auditing of the Site, (b) to help understand our visitor demographics, (c) to enhance the performance and usefulness of the Site, and (d) to report aggregate information to our business partners. If we combine Site Use Information with your Personal Information in a way that ties it directly to your identity, then we will treat that Site Use Information as Personal Information under this Policy.
“Off-Site” Information Collection.
Information From Third Parties.
HOW WE USE YOUR PERSONAL INFORMATION
We use your PI to: (a) contact you or fulfill your requests, e.g., for goods, services, or information; (b) process any application, payment, change to your account information, or other PI you have provided us; (c) tell you about information or offers we believe might interest you (e.g., apartment tours); (d) conduct surveys or tell you about a contest or promotion in which you have shown an interest; (e) conduct pre-screening of you as a possible tenant at one of our properties; or (f) complete any other purpose disclosed at the time you give us the applicable PI. We may also use your PI to improve the Site or other services we provide or for other reasonable business purposes.
SHARING YOUR PERSONAL INFORMATION WITH THIRD PARTIES
We do not share your Personal Information with third parties for their marketing purposes. We may share anonymous Site Use Information or other aggregated user statistics with third parties. In addition, we may share your Personal Information as follows:
We may share Personal Information with our affiliates if they need your PI for our business purposes, e.g., in connection with your apartment rental or to respond to an application or other request of yours.
Third Parties Who Help Us Provide Services.
We may share your Personal Information with third parties who perform services on behalf of us or our affiliates. This may include third parties that assist with: website hosting, communications, bill or other payment processing actions, credit checks, criminal background checks, analyzing Site Use Information and other data, utility and insurance payments, screening of potential residents, collection or marketing services, and providing other various services. If these third parties need your PI to provide these services, we will share it with them.
We reserve the right to report to law enforcement any activity that we believe is unlawful. In that connection, we may disclose Personal Information when we believe in good faith that the law or a governmental authority requires it. We may also disclose your PI to verify or enforce compliance with our "Terms" (or other agreements or policies governing the Site) and whenever we believe disclosure is necessary or useful to limit our legal liability, to protect or enforce our rights or interests or those of a third party, including other Site users, or in an emergency. You shall comply with all applicable laws and regulations when you use the Site in whole or in part.
Contests and Promotions.
If you choose to enter a contest or other promotion, your Personal Information may be disclosed to third parties, e.g., in connection with entry, winner selection, prize fulfillment, etc. Please review the rules of any contest or promotion you wish to enter because the rules may have specific requirements allowing the contest sponsor(s) to use your name, voice, likeness, or entry for advertising or marketing purposes.
We may disclose and transfer your PI in connection with a merger, restructuring, sale, or other corporate transaction. In addition, if a potential buyer is interested in purchasing one of our properties, we may provide that buyer with information about the property and Personal Information of the tenants who live there, which may include you. If we sell that property, all related Personal Information is likely to be transferred to the purchaser.
UPDATING YOUR PERSONAL INFORMATION
Depending on where you are on the Site, you may be able to update your Personal Information. However, please note that we have no obligation to store your PI indefinitely and we may delete your Personal Information when we choose without liability for any such deletion or destruction.
Upon your request, we will: (a) correct or update your Personal Information; or (b) stop sending emails to your email address. You can make these requests by emailing firstname.lastname@example.org. Such information will be corrected or deactivated as soon as reasonably possible. Please note that we may need to retain certain information for record-keeping purposes, and there may also be residual information that will remain within our databases and other records. We reserve the right, from time to time, to re-contact former visitors to our website. Please note: we are not responsible for retracting Personal Information from third-party lists or from entities with which we have shared your information pursuant to the terms and conditions of this Policy.
The Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your Personal Information. We rely on third-party service providers for the physical security of some of our computer hardware and to provide certain services for your and our benefit. We believe that their security procedures are adequate.
However, while we believe we take reasonable steps to safeguard your PI, no Internet transmission is completely secure. Similarly, we cannot guarantee that any storage or processing of your Personal Information on the Site or on other servers or databases will be completely secure. Please consider this before you submit your Personal Information to us or any third party over the Internet. Please do not email your credit card number or other sensitive information.
When you are on the Site, you may see content delivered by third parties, e.g., advertisers. These third parties may also use their own cookies or other technology to identify your computer, your preferences, or to see if you have previously had contact with them. We do not control third parties’ use of their technology, the information they collect, or how they use such information.
We welcome your comments and feedback regarding this Site. However, we do not want, and cannot accept, any idea, material, or suggestion which you might consider to be confidential or proprietary. Therefore, any and all comments, feedback, ideas, and other submissions disclosed or submitted to us using the Site or otherwise (collectively, "Submissions") shall not be deemed confidential or proprietary to you; instead they will become and remain our property. We may copy, display, publish, transmit, sublicense, modify and create derivative works from, distribute, and otherwise use in any way (now or later known) all Submissions for any purpose whatsoever, commercial or otherwise, without compensation or any other obligation to anyone. You hereby assign and transfer all your rights in your Submissions to us.
CONSENT TO TRANSFER
The Site is operated in the United States. Your PI will be processed and shared in the United States, where data protection and privacy regulations may provide different levels of protection compared with non-United States jurisdictions. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Site or providing us with your information, you consent to this transfer.
The Site is not directed to children or young adults. We do not knowingly collect Personal Information from anyone under the age of eighteen (18), and we will delete any information later determined to be from a person younger than 18.
We own and operate the Site. All materials appearing on the Site are the property of Home Properties, our content providers, or our business partners. You may view, download, print and retain a copy of pages of this Site or information on them (collectively, “Information”) only if: (1) you use the Information solely for your personal non-commercial use, (2) you do not directly or indirectly copy, transfer, or transmit the Information to another person or entity or post it on any network computer or broadcast it in or over any media, (3) you retain all legal notices, disclaimers, and copyright and trademark notices on any copy of the Information you make, and (4) you do not modify any of the Information. Except as otherwise expressly permitted on the Site or by the Terms, you may not download, upload, copy, print, display, republish, license, modify, transmit, distribute, or otherwise use any Information in whole or in part without our prior written permission. We reserve all rights not expressly granted under this Policy.
Updated June 2013